Why all those animals?
Sometimes at Actea we are asked why we use animals in our marketing. Sure, they are beautiful and fascinating to look at, and certainly they attract attention, but the main reason is quite different.
In nature, all animals are specially designed to function in their environment. It is no coincidence that many of mankind’s means of transport and other inventions are inspired by the remarkable fitness for purpose we see in nature. The fish in the water, cheetah on the savannah, bird in the air: all of them have characteristics that make them extremely effective in their environment.
This is exactly how Actea’s services work: they are based on functionality and performance. Fancy graphs and complex theories have their place, but ultimately it always comes down to whether the tools do their job. We constantly ask ourselves: Which method is best suited for this purpose?
Through the years we have developed a battery of services that we know work in their respective areas. Like nature, we also adapt them to each unique situation. We and our clients live, like animals, in a competitive world. Sometimes it is about being able to maintain or improve their existence, sometimes it is about pure survival. Whatever the case, most cannot afford to be inefficient and not exploit their resources to the full. This is where Actea comes into the picture. We help to make the most of your assets and seize the opportunities that come your way. And when no opportunities present themselves, sometimes you have to create them yourself. Just like our animal friends do.
PS. No animal was hurt during construction of this website.DS.